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BSHAA webinar on 15 June: harness the power of online reviews

Online reviews and testimonials are the new ‘word of mouth’ for businesses in the 21st century. Our next professional development webinar on 15 June 2017 will show you how to effectively manage your reputation online.

Positioning your practice online is longer an optional best practice, but a necessity. The webinar will provide an overview of digital marketing in 2017 and help you to find your competitive edge.

Online Reviews, Testimonials and Reputation Management: What Hearing Practices Need to Know

Thursday 15 June 2017, 6.45pm to 8.15pm (GMT)

FREE for BSHAA members | £20 for non-members

This webinar is likely to attract up to 2.5 BSHAA CPD points towards Fellowship 

At the end of the webinar you will be able to identify:

  • the four most important websites for practice reviews;
  • at least three ways to increase online reviews for your business;
  • the current best practices related to online reviews and testimonials.


  • Chris Erickson, founder of AuDSEO and CMO at Hearing Tracker
  • Abram Bailey, Au.D., founder and CEO of Hearing Tracker

Chris Erickson has been in the hearing aid industry for over 15 years as a licensed hearing instrument dispenser, marketing director and business development specialist. He is founder of AuDSEO, a digital marketing firm that specialises in improving the search engine rankings for hearing healthcare practices. He is also the CMO of, a leading review site for hearing aids and hearing care providers. Chris earned a Bachelors degree in Business from Arizona State University, as well as a Masters in Business Administration from the University of Arizona.

Abram Bailey is the founder and CEO of Hearing Tracker. He is a leading expert on consumer technology for hearing loss, and a staunch advocate for patient-centered hearing care and audiological best practices. Dr Bailey holds an Au.D. from Vanderbilt University Medical Center.